Sunday, March 21, 2010

Adidas miCoach Product Launch: Run Yourself Better

Last Saturday I attended the official product launch of Adidas miCoach (My Individual Coach) at the Bonifacio High Street (in front of Runnr). The event went great and was hosted by Rico Robles. It was fun watching the "runners" outrun each other during the treadmill challenge. I wanted to join but when I saw who else joined, I chickened out. Anyway, read further so you will get acquainted about the product too.

The Adidas miCoach is an interactive training system that guides a runner to either speed up or slow down by tracking heart rate, pace, distance, and stride rate. Every runner is different, every heart is unique. Your heart rate indicates your level of effort during exercise. miCoach helps you stay within four heart rate zones so that you get the most out of each run.

And yes, you can choose your coach. If you're a female, you can choose a male coach or if you're a male, you can choose a female coach. This option is completely within your control. How cool is that?

Adidas miCoach provides real-time feedback. As you workout, miCoach will let you know which training zone you’re in—audibly if you’re using miCoach Pacer or visually if you’re using miCoach Zone. You can sync miCoach Pacer to to analyze your stats and get coaching feedback online.

The miCoach Pacer - a small, lightweight device that delivers real-time audible coaching as you exercise via headphones or combined with your own MP3 player. During your run, the miCoach Pacer verbally coaches you (i.e. speed up to green zone, slow down to blue zone, etc.) to ensure that you are staying within your targeted heart rate zone and keep you running at the right personal level.

The miCoach Heart Rate Monitor - provides accurate feedback about your workout performance. It relays your workout information to the miCoach Pacer or miCoach Zone which then ensures you're not pushing yourself too hard or little on your run.

According to Adidas: "The new miCoach interactive training platform completes the adidas sports performance promise of engaging and enabling all athletes to achieve their Impossible. Not only do we provide you with the most innovative footwear and apparel to perform in, we now offer personal coaching services so that you can get fitter, run faster and simply be better in 2010."

Run Yourself Better. Choose from plans created by the pro trainers and coaches:

Learn to Run
Be Fit
Run A Race
Lose Weight
Finish Faster

The miCoach Zone – an easy to read color-code LED display on a wristband device provides accurate, real-time coaching making it easy for you to train at the right intensity with the help of a heart rate monitor.

The complete miCoach Pacer system is sold atP6,995 while the miCoach Zone is available at P3,695. Both products are exclusively available at adidas Sports Performance Concept stores Greenbelt, Trinoma, Rockwell, Glorietta, as well as RUNNR Fort Bonifacio. It is also good to note that each part is sold separately.

Do you want to get your own miCoach for free? If yes, then join the Run Yourself Better promo! All you have to do is buy any Adidas Running product/gear that will entitle you to get a pledge card that declares your commitment to run better. Drop your pledge card in designated promo boxes and get the chance to win one of 100 adidas miCoach Pacers. Yes, 100 miCoach Pacers will be given away.

No minimum purchase required! Deadline of entries is on April 15, 2010 while the grand draw is on April 29, 2010. For more details, join the adidas fan page in Facebook (Search for Adidas Philippines). Promo period is from March 8 to April 15, 2010.

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